Finally. September 2025 Newsletter

In August, I flew to New York with a secret.

I spent a day under bright studio lights, filming content to help launch a product I believe will reshape the Amazon PPC landscape.

And now, it’s finally public: Amazon’s new AI-powered Creative Partner!

For years, big brands had the edge. They had large creative teams, big budgets, and endless testing capabilities. Smaller sellers were left hustling harder, often without the resources to compete.

Creative Partner flips that script. It gives every seller access to professional-level creative expertise, from full-funnel ad strategy to eye-catching video production.

But here’s the truth: access isn’t the barrier anymore. Execution is.

Anyone can churn out content. The winners will be those who use these tools strategically: pairing AI’s speed and scale with clarity of message, deep customer understanding, and content that builds trust.

Technology can give you leverage. But it can’t replace the hard work of knowing who you’re talking to, what matters to them, and how to earn their trust.

That’s why you’ll want to be sure to pay close attention. In the coming weeks, I’ll be sharing more about how to take advantage of this new tool.

Want to be first in line?

Join the waitlist here.

I can’t wait for you to meet your new creative partner. 

As a side note, it’s been a career highlight to help launch this new tool.

Watch this short video to learn more about it.

Burning questions? 

What do YOU want to see content about? I’m looking to stretch my muscles and tackle some new topics. Are there things you’re curious about, but don’t have the time to research? Strategies you want to try, but find too complicated? Controversial opinions you want another take on?

Send me your requests! Just send us an email.

And if you haven’t yet, subscribe to my channel to catch weekly videos on how to level up your e-commerce strategy, stand out, and grow your brand.

Q4 is knocking, are you ready?

Slapping a few ribbons on your images and inserting some seasonal gifting keywords does NOT mean you’re Q4-ready. Experts are forecasting tighter wallets and harder-won battles for the coveted gift purchases. If you REALLY want to know what it takes to maximize the gifting season, this is a must-watch.

To take things to the next level, pair that with:

• If You're Not Ranking on Page One of Amazon...Do This

• NEVER Do These Things on Amazon

• Get 10x More AI Traffic with This Free SEO Technique

I’m buzzing

As a stereotypical millennial, I’m working hard to increase my protein intake. And this gadget has improved my morning routine in a major way. Do I already own a blender? Yes. Did this seem like an unnecessary purchase? I had cold feet the moment I clicked “place order.” 

But it was love and first use. Every morning I combine my collagen, creatine, protein powder, almond milk, and coffee ice cubes into a frothy morning beverage that I can’t get enough of.

Out & about:

• Once monthly newsletter not enough to quench your appetite? Follow along for adventures, lessons, and curiosity-driven discoveries. 

• Hosting an event or podcast? Let’s talk about how I can bring energy and actionable insights to your audience.

Onwards!

- Emma

P.S. Need a refresher on why you’re getting this newsletter? I’m Emma Schermer Tamir, an e-commerce conversion strategist and speaker trusted by 2,500+ brands to turn traffic into sales.

Ready to make your brand unforgettable? Contact us before your competitors do.