I almost quit. July 2025 Newsletter

How many times have you felt like walking away before you even started?

“I don’t want to embarrass myself”
“Why did I wait so long?”
“Can I actually do this?”

This was the conversation I had with myself a couple of weeks ago in the parking lot outside the gym.

I almost didn’t go in.

I hadn’t lifted weights in 8 years.

But the moment I picked up the kettlebell and started squatting, the mental chatter stopped.

Because I wasn’t starting over.

I was building on a solid foundation:

– The form I’d learned in my 20s
– The breathwork I’d built through a year of Pilates
– The mental grit from a decade in business

And I wasn’t doing it alone.

I had a trainer. We tracked reps, adjusted form, and tweaked the plan as we went.

That’s when it clicked:

Growth isn’t magic. It’s structure.

This is the same thing I help clients with every day.

Your ads aren’t broken.
Your funnel isn’t cursed.
You’re just skipping the part that makes everything else work.

Here’s what actually sets you up for success:

1. Lay the right foundation – brand identity, customer avatar, clear positioning

2. Get expert guidance – someone who can help you see your blind spots and get up to speed faster (without major mistakes or injuries)

3. Collect real data – so you can iterate, not guess

If you had to pick just one—where’s your biggest gap right now?

I want to hear from you! And I also want to hang with you TOMORROW!

That’s right! I’m going live again this Thursday, July 31st, at 10am PST.

Whether you want some juicy tips or just want to spend your Thursday together, click here to join the livestream (or watch the replay).

Want to get your listing roasted?

Fill out this form and write “YouTube Teardown” in the “Your Message” field. Prefer to keep the feedback private? No problem! 

And if you haven’t yet, subscribe to my channel to catch weekly videos on how to level up your e-commerce strategy, stand out, and grow your brand.

If You’re Not Prepping for Q4 Yet, Why?

Don’t let your competitors gain the advantage. Sales are starting earlier, buyer journeys are diversifying, and consumer behavior is shifting.

These videos will help ensure you don’t fall behind:

• The Walmart Strategy No One Is Talking About (But Should Be)

• Why Your Amazon Competitor Analysis Isn't Working (and How to Fix It)

• The #1 Step Most Amazon Sellers Skip (and Regret Later)

• The Amazon Ads Strategy Top Brands Use to Win Market Share

Say Cheese:

I finally caved and bought the camera that everyone’s been raving about. All the hype is real. This device is perfection, and so so easy to use, whether you’re creating content professionally or want to upgrade your personal memory-capturing abilities.

Liked what you read? Have some feedback? Need help growing your business? Reply back to this email to let me know!

Onwards!

- Emma

P.S. Need a refresher on why you’re getting this newsletter? I’m Emma Schermer Tamir, an e-commerce conversion strategist and speaker trusted by 2,500+ brands to turn traffic into sales.

Whether you’re ready to make your brand unbeatable, need to create product listings that actually convert, or looking for a speaker who makes marketing fun, send me a message (before your competitors do)!