Giddyup: February 2025 Newsletter

Are you prepared for a post-SERP (Search Engine Results Page) world?

For many years, a key part of any successful e-commerce strategy required dominating in search. What could you do to rank on page one, and then woo customers to click into your product page on Amazon, Walmart, etc?

That’s all changing with the rise of AI agents, AI search assistants, and social commerce. Customers are increasingly bypassing the SERP entirely. This isn’t a question of if it’s happening. It’s how fast.

Perplexity gives customers highly customized product recommendations from across the internet. ChatGPT Operator delegates AI agents to make purchasing decisions on the users’ behalf. TikTok Shop lets scrollers purchase directly from their favorite content creators.

Now it’s a question of speed of adoption.

Consumers and brands are undergoing a radical shopping shakeup. So how can you maintain your brand control and visibility to stay ahead and establish yourself for long-term success?

What can you do to make sure that you’re positioned to capture customers wherever they are?

• Diversify your sales channels: The days of single-channel businesses are fading quickly.
• Mix and mingle: A social media strategy isn’t nice to have. It’s essential. But HOW you do that effectively isn’t what it used to be. Let me know if you want a video about this.
• Go all in on imagery: Your photos are the ONLY part of the AI summary that you can directly control. Make sure you’re strategically creating images to convert better.
• Stay up to date: Subscribe to my YouTube channel to stay on top of what’s happening now and next

Now, onto February’s rundown:

Latest Videos: New videos drop every week!

• BRAND NEW: Why Amazon Is Linking to Other Websites—Is Your Business at Risk?
• I learned a system to work without motivation
• The NEW way to win e-commerce customers in 2025
• Welcome to Amazon 2025: Let me show you how to WIN
• How to generate more and better marketing ideas

Current(ly not) Read(ing):

Sometimes, life goes at a pace where your regular routines have to take a backseat. Between events, projects, and my personal life, reading has fallen to the back burner. Although, it’s also possible that what I really need is to sink my teeth into a book. If you have any recommendations, please please please send them my way!

Develop Your Digital Real Estate:

People are ALWAYS asking me what website platform they should choose. My answer is also always Shopify. And not just for e-commerce businesses. We’ve been happily running our service business website on Shopify for 6+ years. I originally chose it for its seamless payment capture capabilities and reasonable fees. But I’ve stuck around for its ease of use, reliability, and how nicely it plays with every other tool.

And now their trial is even better than ever. If you’ve been curious about switching OR are ready to launch a new site, try it out for just $1/month.

Out and About:

• I’m SO EXCITED to be speaking at Prosper this year. You don’t want to miss it! Use code “SANAR1100OFFSPEAK” for $100 off your all-access pass.
• Want an engaging speaker for your upcoming event podcast? Let’s chat!

Liked what you read? Have some feedback? Need help growing your business? Reply back to this email to let me know!

Onwards!