How to Build Your Brand During a Time of Crisis, Part 3: Battle of the Beauty Brands
Discover how brands can use email marketing during times of crisis to build distance or forge relationships with their communities. Examine how Sephora and BareMinerals have (or haven't) adapted their digital marketing and communications during the coronavirus pandemic.Read more
Guest Post: 5 Tips to Optimize Your Amazon Listing and PPC Keywords
Discover how Ritu from PPC Ninja continuously and effectively optimizes her Amazon listings, PPC, and keyword strategy to enhance organic search results and grow sales.Read more
How to Build Your Brand During a Time of Crisis, Part 2: Who Are You (as a Brand)?
You can't fake authenticity. So if you're going to get real, you need to start by acquainting yourself more intimately with who your brand is deep down inside. If you're unsure where to start, use this brand questionnaire to figure how who your brand really is.Read more
How to Build Your Brand During a Time of Crisis, Part 1: Get Real
Authenticity is an essential ingredient when building a formidable brand. It was before the coronavirus, and it’s even more so now that the world is being turned upside down.Read more
Dear Columbia: A Love Letter to Our Community
The world feels more connected than ever. It’s beautiful to see people from around the globe come together. But through this crisis, I also feel an increasingly deep, warming love for the place that I get to call home.
Transform Your Amazon Conversion Rate With Two Simple Words
Use these two simple words to build trust and boost your Amazon conversion rates.Read more
How to Write Amazon Bullet Points That Are "Just Right"
Discover our secret recipe that we've used to help over 700 businesses create winning bullet points and Amazon listings!Read more