Marketing by Emma Blog | Listing Optimization on Amazon and More

glass roof symbolizing how marketing efforts can build customer loyalty and increase customer satisfaction

Why You Shouldn't Niche Down: The Key to Building an Ecom Brand That Lasts

While niching down might seem like a shortcut to success, it could actually be setting you up for long-term challenges. As your friendly neighborhood Amazon listing experts, we at Marketing by Emma have seen firsthand how an overly narrow focus can limit growth and leave sellers vulnerable to market shifts and copycat competitors.

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What I've learned from building over 4,000 Amazon listings: October 2024 Newsletter

What I've learned from building over 4,000 Amazon listings: October 2024 Newsletter

October 2024 Newsletter roundup featuring conversion-boosting Amazon listing optimization tips, warnings, strategy and more!
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6 Proven Strategies to Craft Standout Premium A+ Content on Amazon

Learn how to craft powerful Premium A+ Content on Amazon with these 6 proven strategies. Boost conversions, engage your customers, and make your products stand out in a crowded marketplace.
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wrapped gifts symbolizing how amazon sellers can boost amazon sales with a holiday ecommerce strategy

Gift-Wrap Your E-Commerce & Amazon Success: A Guide to Dominating Q4

Transform your Amazon listing into a holiday shopper’s dream! Learn how to position your product as the perfect gift, attract new customers, and boost sales during peak seasons like Black Friday and Cyber Monday. Discover the secrets to standing out in a crowded marketplace.
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red stairs symbolizing how expanding to walmart marketplace for amazon sellers can help conversion rates

Should You Expand Your Amazon Business to Walmart?

Considering expanding or starting your e-commerce business? Walmart Marketplace is gaining traction as a strong alternative. Discover how it compares, the unique opportunities it offers, and whether it's the right next step for your business in this in-depth guide.
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It's Coming. September 2024 Newsletter

It's time to get ready to crush it for Amazon's Prime Big Day Deals, Q4, and the holiday shopping frenzy.
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Features versus benefits for Amazon listing optimization success

Unlocking the Power of Benefits in Amazon Listing Copy: Speaking to What Customers Truly Crave

Learn how to elevate your Amazon product listings and listing optimization efforts by focusing on customer benefits over features. Discover tips and tools for creating compelling narratives that resonate with buyers and drive conversions.

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cartoon of people talking symbolizing how cognitive biases in your amazon listings can hurt amazon seller

Avoiding the Curse of Knowledge: A Guide for Ecommerce Brand Owners

Is your ecommerce success being sabotaged by the curse of knowledge? This guide offers practical tips for brand owners to simplify messaging, connect with customers, and boost conversions. Learn how to overcome cognitive biases and captivate your audience.
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