Not January. November 2025 Newsletter

The new year doesn’t start in January. It starts in November.

The clocks shift. The air changes. Holidays creep in. And suddenly 2026 isn’t some far-off concept, it’s tapping on your shoulder.

Not in a “new year, new you” way.
In a pay attention, get ready way.

This is when people quietly clear their slates. Push projects to “after the holidays.” Delay decisions. Drift.

But this is also the window where leverage lives.

November is when I carve out actual breathing room. I blitz through the personal to-dos and tie up business loose ends. I sketch the bones of next year’s goals. I make space to rest.

It’s the warm-up set before the heavy lift.

The moment to prime the muscles so they’re limber and ready to work.

Because starting in January means spending the month catching up instead of gaining momentum.

This is Where Brands Quietly Lose Months

One of the messages I get most often is: “Do you know someone good for X?” But the real issue usually isn’t finding help,  it’s knowing which direction will actually move the business forward.

If you’re swimming in options and unsure where to focus, you don’t need more noise. You need clarity. If you want help cutting through the chaos and choosing the right next step, book a call.

Borrow My Brain for a Minute

You’re probably sitting on at least one question you haven’t had time to properly dig into.

A strategy you think might work…
A channel you’re not sure is worth the effort…
A messy “it depends” decision you keep tabling.

Email me one line:

I’m using your real questions to shape what I create next, so if you want content that actually helps you make better decisions (instead of more noise), this is your chance to steer it.

And if you’d rather watch than read, I break this stuff down every week on YouTube. Subscribe to catch the next round of experiments, breakdowns, and rants.

If You Only Watch 3 Videos, Make It These:

• This New Amazon Ad Tool Is Absolutely Insane (and It’s FREE)
• Why You Should Sell Here If You Want to Grow in 2026
• 1 Decision That Changed Her Entire Business

Want More?

• Monthly not enough? Follow for the unfiltered lessons, experiments, and rabbit holes I’m chasing in real time.
• Hosting an event or podcast? Let’s give your audience the kind of insight they’ll still be referencing months later.

Onwards!

- Emma

P.S. If you’re new here: I’m Emma Schermer Tamir, an e-commerce conversion strategist and speaker trusted by 2,500+ brands to simplify complexity, sharpen strategy, and turn good businesses into unforgettable brands.


If you want clarity before the new year hits full speed, contact us. Your competitors won’t wait.