Head first May 2024 Newsletter

Hello!

How about we just dive into this month’s roundup?

Latest Videos: 

New videos drop every week! Be sure to subscribe so you don’t miss out on any knowledge bombs:

• BRAND NEW: Make Winning Product Listings to Dominate Walmart Marketplace
• These Marketing Gurus are WRONG
• AI Secrets for Faster, Better Copywriting
• The Psychology Hack Marketers Use to Hook Customers

Current Read: 

I can safely say that I am not the intended audience for this book. However, when I’m able to get beyond all of the war stories, I do find the leadership lessons to be salient, insightful, and worthwhile.

Hang In There: 

In my endless quest to counteract the damage of sitting at my desk, I’ve returned to hanging as a necessary part of my daily routine. This does the trick and won’t damage your walls, though if you don’t mind causing a little damage, you can probably get something more stable and secure.

Out and About:

• Want to learn the latest about what it takes to drive traffic and conversions to your Amazon and Walmart products? Be sure to join me at AdMax! Plus, I’m delivering a deep dive into the power of branding that you won’t want to miss.
• Check out this episode of Asymmetric Marketing Podcast, where we talk about how to transform your traffic with top-notch copy
• Need an engaging speaker for your upcoming event or podcast? Let’s chat!

Articles:

• Master USP & Value Proposition to Create a Craveable Offer
• Did you know that Amazon has a shoppable, TikTok-style feed?
• We’re pulling back the curtain on our top Amazon listing optimization secrets.

Google is rolling out some BIG changes this week!

• AI Overviews - short summary answer combined with links to learn more. It goes without saying that this is going to have a massive impact on SEO AND people running around with bad information.
• Direct Checkout through Google & YouTube Apps - allows customers to click “buy now” directly from your Shopify listings. Reduces friction, which could lead to better conversions.