Once you receive your Amazon brand registry, it can be all too tempting to ignore your product description. After all, how could a lump of text compete with that shiny new A+ Content proudly displayed on your Amazon listing?
If you're already eagerly awaiting your brand registry, what's the point of fiddling with all of those HTML tags?
And if you've decided that the EBC Amazon advantage isn't for you, then why would you possibly consider investing anything in Amazon conversion rate optimization?
I wish I could say all of this "rationale" was exaggeration. But these are all conversations I regularly have with Amazon sellers. And while that may be unfortunate news for the people that think this way, it creates a remarkable opportunity for people like you.
The value of optimizing your Amazon listing compounds over time, influencing everything from the obvious increase in sales, to less considered aspects like your account health, PPC costs, and brand loyalty. In this video, I break down the unexpected benefits within your Amazon HTML description—the section that's picked last for kickball, the ugly duckling of your Amazon optimization efforts.
Even more importantly, this video is part of an effort to support the very important mission of Operation Underground Railroad, an organization devoted to helping rescue children from heartbreakingly dire circumstances. Human trafficking isn't something isolated to remote villages in far off lands. It's happening right here in our communities.
So before you open Seller Central to give your Amazon listing some love, take a few moments to donate and help save children from slavery today.
Emma Schermer Tamir
|Emma started weaving stories as soon as she could write. As co-owner and chief creative of Marketing by Emma, an international e-commerce copywriting firm founded in 2016, she’s helped more than 600 brands grow their businesses online. And when she’s not working, you can probably find her nose in a book with Pickle, her puppy, curled up next to her.|