Marketing by Emma Blog | Listing Optimization on Amazon and More

Reach for 5 Stars: Tips to Avoid Negative Reviews on Amazon

Reach for 5 Stars: Tips to Avoid Negative Reviews on Amazon

Let’s be real—negative Amazon reviews are a serious bummer. Since bad reviews can’t be removed, you need to learn how to write a listing that attracts the right buyer and represents your product well to avoid returns and sale-ruining comments.
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Guest Post: An Exit Planning Overview to Help Sell Your E-commerce Business

Guest Post: An Exit Planning Overview to Help Sell Your E-commerce Business

Selling your e-commerce business is a major endeavor that can be intimidating and tricky to navigate, no matter if it’s your first time selling or your fifth. Hiring an experienced...
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Colorful canvas for amazon ebc or a+ content design listing optimization examples

Color Psychology: the Secret Weapon for Amazon and E-Commerce Product Pages

Embody your brand story visually and enthrall customers by applying color psychology to your Amazon EBC or A+ Content, website design, and product insert cards. Explore examples of different colors’ personalities and pinpoint which suit your brand.
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a frustrated woman biting a pencil while reading her computer screen

The Dreaded Negative Amazon Review and How to Manage It

Selling on Amazon has its ups and downs—don’t let a dip send you spiraling. Negative reviews on Amazon don’t have to be the end of the world. Take these 6 steps to optimize your responses and turn customer feedback around!
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Amazon Alt Text: Supercharge your A+ Content SEO and Accessibility with Image Keywords

Your Amazon product images speak volumes. But what happens when a person can’t see them? How do they navigate your listing? Convey the power of an image by utilizing image alt text for your Amazon listing.
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A piece of paper in a typewriter says stories matter indicating that your Amazon brand story matters

Complete Guide to Amazon Brand Story + Examples

Deep dive into Amazon Brand Story features with Marketing by Emma to boost your listing with this powerful brand registry perk. Explore examples, benefits, and tips on how to create your own Brand Story.
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person standing over a laptop on desk computer screen filled with background text

SEO Secrets: Get the Scoop on Alt Image Text for E-commerce

If you promote products on Shopify or any eCommerce platform, you know why SEO is so important. Alt image text is a small but mighty addition to your platform that could supercharge your SEO and attract your ideal customer.
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A New YouTube Channel, a New Move, and a New Me?

A New YouTube Channel, a New Move, and a New Me?

How launching a YouTube channel is a great way to confront yourself and embrace your flaws.
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