Marketing by Emma Blog | Listing Optimization on Amazon and More

You can't fake authenticity. So if you're going to get real, you need to start by acquainting yourself more intimately with who your brand is deep down inside. If you're unsure where to start, use this brand questionnaire to figure how who your brand really is.

Authenticity is an essential ingredient when building a formidable brand. It was before the coronavirus, and it’s even more so now that the world is being turned upside down.

The world feels more connected than ever. It’s beautiful to see people from around the globe come together. But through this crisis, I also feel an increasingly deep, warming love for the place that I get to call home.

Discover our secret recipe that we've used to help over 1500 businesses create winning bullet points and Amazon listings!

Follow a moderate keyword diet for maximum Amazon SEO success.

2020 is synonymous with perfect vision. But what good is seeing clearly if you don’t know how and where to direct your focus? Fighter pilot sight won’t help you see the tiger that’s lurking behind you.

Discover unexpected benefits hiding in your Amazon HTML Description. Whether you already have EBC content or you want to increase your Amazon conversion rates on your first launch, follow these tips to make the most of your valuable e-commerce real estate.

Don't let these 7 myths keep you from establishing your Amazon advantage.