Marketing by Emma Blog | Listing Optimization on Amazon and More

speedometer to represent revving up your reviews

Rev-up Your Amazon Reviews — the Right Way

Fake reviews aren't the way to attracts shoppers and can result in costly consequences. Here are tips to rake in real reviews and make the most of the reviews you have.
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Guest Post: Is an Amazon FBA Audit Important? Yes!

Minimize your potential losses and maximize your profits with quarterly FBA audits.
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Lights, Camera, Action: Sellers Guide to Amazon Live

Ready to take a shot at Amazon Live? Learn how to get started, what video style to choose, and how to build a following.
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Go Beyond Basic SEO with Amazon A9: The A to Z of Amazon Keyword Ranking

Learn how to use A9, Amazon’s keyword ranking system, to your advantage and get your listing on the map in no time.
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person using specific data and strategies to boost amazon seo and product ranking

Amazon SEO: What It Is and How to Use It to Improve Your Product Rankings on Amazon

How is your Amazon listing performing? We have outlined all the essential information you need to ensure your Amazon SEO, traffic, and conversion rates are off the charts.
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Amazon Live Streaming: A Novel Way to Boost Your Brand

Selling on Amazon is getting a little more social. Boost your reach and revenue with a more personal Amazon store experience using Amazon Live streaming.
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Complete Guide to the Best AI Amazon Listing Optimization Tools: A Review of Keywords on Fire, AI Architect, Sellesta, Perci, Helium 10, ChatGPT for Amazon, and More

AI Amazon listing creators are promising sellers the world including boosted conversions, superior copy, and SEO magic. But, are they worth the hype? We jumped in with both feet to test these AI tools and our findings might surprise you. Let's see how AI can help you with your business.
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A camera cell phone and laptop sit on a table indicating a seller is preparing to add video to their Amazon listing

Reel Results: 7 Tips to Create Your Ideal Amazon Listing Video

Video’s ability to engage and inform is unparalleled in marketing. Harness its capabilities with your brand-registered Amazon listing and discover our 7 tips for ensuring your video positively impacts your Amazon conversion rate.
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