Marketing by Emma Blog | Listing Optimization on Amazon and More

tightrope walker symbolizing the balance between niche keyword research and higher search volumes

Choosing the Right Keywords for Your Amazon Listing: Niche vs. Broad Keywords

With a wide range of strategies, what is the best way to optimize your keyword research and implementation? In this blog, you'll discover the formula for peak Amazon SEO and boosted sales.
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mobile browser using a mobile device to visit a mobile optimized site

Swipe Right on Sales: Transform Your Amazon Listing Images for the Mobile Shopper

Your images aren't just important, they're critical in sales. Elevate how you present your product and appeal to more customers with images optimized for both mobile and desktop shoppers.
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unfinished rubiks cube falling to the floor

Keyword Tetris: Amazon Keyword Tips for Getting Creative with Awkward Search Terms

Is there really a way to make your Amazon product listing sound good while using all the crazy keywords you found? We're gonna give it a try.
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hand with compass symbolizing how keyword search volume data can make you lose out on search traffic

Beyond Search Volume: A Smarter Approach to Amazon Keyword Research

Could you be missing out on huge keyword opportunities by only focusing on a single factor? Learn the comprehensive method to dial in your research and crank up your ranking.
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ergonomic office space of an e commerce business owner

The E-Commerce Entrepreneur's Guide to a Perfect Home Office

Get an edge as an e-commerce business owner with the addition of a few crucial hacks to transform your office space for productivity and accelerated success.
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So fresh and so clean: January 2024 Newsletter

Focus. We all know it's vital to success. But honing it is harder than ever. The very tools we use to grow our businesses simultaneously sabotage our ability to find...
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school of minnows symbolizing how companies with a broad brand strategy is not as effective as having a target audience

Precision Marketing: Creating a Laser-Focused Brand Identity and Customer Avatars

Make sure your branding packs a punch with a targeted brand avatar and niche approach that will knock your customers' socks off.
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What I learned from 2023: December 2023 Newsletter

Hello! 2024 is 12 days away. Holy moly. That means you’re likely spending some time (or planning to) reviewing lessons from the past year and looking ahead towards your goals...
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