Marketing by Emma Blog | Listing Optimization on Amazon and More

Amazon Inspire provides a new shoppable feed blending videos/photos with in-app shopping. For sellers, it brings increased brand exposure, creative content opportunities to showcase products in real-life settings, and streamlined selling to boost performance. Businesses can enroll in Registry to post Inspire content.

Standing out in today’s crowded ecommerce marketplace demands more than a great product; it requires clear communication of your unique value and selling proposition. This blog explores the crucial roles of USP and value proposition in converting passive visitors into engaged buyers, using Good American as a case study. Learn how to craft messages that not only attract but also resonate deeply with your target audience, fostering emotional connections and brand loyalty.

Do you enjoy the luxury of launching products into categories with zero competition?I didn’t think so.Let’s establish the facts: Achieving profitability is getting harder Generating traffic is more complicated Competitors...

Discover the transformative power of AI in e-commerce as it provides unparalleled insights into competitor strategies, customer needs, and emerging trends. Explore real-world examples and actionable strategies to leverage AI-driven competitor analysis for elevating your brand above the competition.

Unlock the Power of Benefit-Driven Sales on Amazon! This game-changing strategy goes beyond features to captivate customers with the real-life benefits of your product. Discover how to craft listings that ignite emotions, foster consumer confidence, and transform casual browsers into loyal buyers. Don't settle for ordinary sales—unleash the full potential of your Amazon business today!

There's a fundamental misconception in the e-commerce world that is causing businesses real harm. Reframe how you view branding and why building a brand is so important to e-commerce success.

Explore how Amazon combats the issue of counterfeit goods in its marketplace. From rigorous seller verification processes to the innovative Brand Registry Program, learn about the multi-layered strategies Amazon employs to maintain authenticity and protect both brands and consumers. Understand the challenges and solutions in the ongoing battle against counterfeit products on one of the world's largest online platforms.

Explore the comprehensive guide to Amazon Brand Registry, offering invaluable insights on protecting trademarks, enhancing marketing capabilities, and leveraging exclusive tools. Learn how Brand Registry empowers brands to optimize presence and safeguard identity on Amazon's vast marketplace.