Marketing by Emma Blog | Listing Optimization on Amazon and More

Considering expanding or starting your e-commerce business? Walmart Marketplace is gaining traction as a strong alternative. Discover how it compares, the unique opportunities it offers, and whether it's the right next step for your business in this in-depth guide.

It's time to get ready to crush it for Amazon's Prime Big Day Deals, Q4, and the holiday shopping frenzy.

Learn how to elevate your Amazon product listings and listing optimization efforts by focusing on customer benefits over features. Discover tips and tools for creating compelling narratives that resonate with buyers and drive conversions.

Is your ecommerce success being sabotaged by the curse of knowledge? This guide offers practical tips for brand owners to simplify messaging, connect with customers, and boost conversions. Learn how to overcome cognitive biases and captivate your audience.

Discover why ecommerce brands grapple with AI copywriting tools' promise and pitfalls. From rapid content generation to SEO limitations, find the balance between efficiency and human creativity.

As an Amazon seller, attending industry events can transform your business. This guide helps you navigate the numerous options and high costs, offering strategies to choose the right events and maximize your investment. Learn how to identify your goals, evaluate event lineups, and engage effectively for a significant return on your investment.

Unlock the power of Amazon's new AI shopping assistant, Rufus, to boost your product visibility and sales. Our comprehensive guide dives into refined SEO strategies, customer-centric copywriting, and leveraging customer feedback to optimize your listings for both AI and human shoppers. Stay competitive in the evolving e-commerce landscape with actionable insights and practical tips.

July 2024 roundup: Holidays are (nearly here), tap into your full potential, price like a pro, and more!