Marketing by Emma Blog | Listing Optimization on Amazon and More

Take your Amazon advertising strategy to the next level with Amazon's Demand-Side Platform. Learn how to use DSP to increase sales, build brand awareness, and improve your retargeting efforts.

What is Amazon A++ or Premium A+ Content? Uncover this mysterious brand registry feature, explore some Premium A+ examples, and learn about possible benefits for your brand.

Learn the key steps to conducting conversion-spiking Amazon listing optimization. Follow these guidelines to boost rankings, increase product page visits, improve conversions and grow your profits.

Start selling on Amazon like a pro.  Discover which grammatical rules and common errors Amazon sellers need to know and which they can leave to English professors.

Enhance selling on Amazon with product inserts that level up your upselling game—without conflicting with Amazon. Dig into examples of product insert benefits and expert tips on what content to include and avoid.

Wondering what Amazon Explore is? Learn about this exciting feature and figure out if hosting virtual tours and selling products online would benefit your Amazon brand.

Learn Marketing by Emma’s practical tips on how to create checklists that minimize mistakes, improve productivity, increase efficiency, and enhance your ecommerce or Amazon selling.

Let’s be real—negative Amazon reviews are a serious bummer. Since bad reviews can’t be removed, you need to learn how to write a listing that attracts the right buyer and represents your product well to avoid returns and sale-ruining comments.