Marketing by Emma Blog | Listing Optimization on Amazon and More

Achieve impressive results by employing psychology's powerful principles into your ecommerce strategy.

Discover how brands can use email marketing during times of crisis to build distance or forge relationships with their communities. Examine how Sephora and BareMinerals have (or haven't) adapted their digital marketing and communications during the coronavirus pandemic.

Discover how Ritu from PPC Ninja continuously and effectively optimizes her Amazon listings, PPC, and keyword strategy to enhance organic search results and grow sales.

You can't fake authenticity. So if you're going to get real, you need to start by acquainting yourself more intimately with who your brand is deep down inside. If you're unsure where to start, use this brand questionnaire to figure how who your brand really is.

Authenticity is an essential ingredient when building a formidable brand. It was before the coronavirus, and it’s even more so now that the world is being turned upside down.

The world feels more connected than ever. It’s beautiful to see people from around the globe come together. But through this crisis, I also feel an increasingly deep, warming love for the place that I get to call home.

Discover our secret recipe that we've used to help over 800 businesses create winning bullet points and Amazon listings!

Follow a moderate keyword diet for maximum SEO success.